1. From the media


Watch what is being currently discussed in the media. What areas are
getting real attention? These are typically the areas that matter most
to people. While you are reading news or watching TV, the general focus
is not on new opportunities. You can change that and say one day in a
week, your relationship to the media will be different. On that day,
you would observe everything from the viewpoint of identifying a new
opportunity for yourself or for someone in your network.

2. Knowledge arbitrage

If I remember right, the term was coined by one of my heroes, Gary
Hamel in his groundbreaking book Leading the revolution. The concept
is simple – what is successful in one industry may have applicability
in another industry. My friend Steve
created a company called “Bag Borrow or Steal” (renting luxury handbags) based on the concept of Netflix (renting movies.)

Knowledge arbitrage also works geographically – meaning you can
evaluate whether something that is extremely successful in one
geography can be suitably adapted and launched in another geography.

3. Blogs

I wrote recently on the topic – “Why you can’t ignore blogs?” Blogs are
one of the best things to happen on the internet. You get direct access
to some of the brilliant thinkers out there for FREE. With the choice
of right set of blogs and other website resources (like Squidoo) you can turn Internet can become a virtual university for you.

There are enough ideas put forward by these thinkers almost on a daily
basis. Approach the world of blogs as a student rather than a critic
and you will start reaping higher benefits.

4. Harness the power of association

The more you associate things the faster you will get new ideas.
Knowledge arbitrage is one way of associating things. Here is a simple
way to develop your association muscle. List all the people that are
close to you in your network. Also list their current projects and
interests – basically list what matters most to these people. Once you
have this data handy, whenever you meet a new person, see if there is a
match in the interests of the new person and one of your earlier
contacts in your network. If there is a mutual gain possible, connect
these two people without expecting a gain.

The hidden benefit
from the above mentioned approach: The more you do this, the higher the
chances that the power of reciprocation will kick in and more people
will be introduced to you. The more new people in your life, more fresh
perspectives they will bring into your life. In turn, more new ideas
will flow in.

5. Talking to your customers

Your customers are running real businesses. Talking to them about their
businesses will give you a sneak preview of the world in your
customer’s eyes. That’s a fresh perspective right there. The more you
have an open dialogue, the higher the chances
of hitting on something that you might not have thought of on your own.

6. From a coach

Good coaches have a great way of rising one level above your problem.
They look at a problem at a different altitude and hence get a
different perspective. I have personally experienced this a number of
times – I plan to discuss a particular problem with my coach and during
the discussion, I probably get ideas to solve one or more problems that
I had no plans of discussing with him. As a bonus, I get a few ideas
that will open up new opportunities or will prevent a problem that has
not  occurred yet.

7. Listening

If you are dominating a conversation with whatever you know, you
probably will impress the hell out of the other person but you won’t
learn anything new just because of the fact that whatever you talked
will be from whatever you knew. Observe your talk/listen ratio and if
you need to make changes, please do.


Here’s a tip: 
The general temptation when someone is talking is to figure out what
you are going to tell after the person finishes his sentence (or even
pauses for a second.) Resist that temptation – in fact, why don’t you
start figuring out what new question to ask the person so that you can
make him continue to talk?

8. Right attitude

Yes, that’s right. You need to have an attitude with a combination of
humility, curiosity, inquisitiveness minus arrogance. Having the right
attitude can just act as a catalyst to get new ideas. Flatlining is a
big no-no. Curiosity and inquisitiveness will force you to dig deeper
into issues.

In a nut-shell, who you are will determine what opportunities will open
up for you and your attitude makes up a large part of who you are.

9. Think

Yes, this may sound simplistic but you can just think about new ideas.
Let your imagination run wild. You can make up new stuff in your mind.
Remember, we are not executing on everything that we are thinking about
so don’t put constraints on what you can think.

I want to be clear here. When I say think – I mean think. Not the kind
when you are doing something else and in the side, you are also
“thinking.” Real thinking is hard work and you need to set aside some
quality time to do that.

10. Ask for them

Last but not the least, you can just ask for them. When you meet
someone bright, rather than mindlessly talking about weather, sports
and politics – you can ask them for their thoughts where they think the
new opportunities will be. You will be amazed at what you will discover.

This works for a simple reason. Most bright people have a ton of ideas
but they won’t start dishing them out in random. They also don’t have
the time to execute on all the ideas that come into their mind. If you
have a good relationship with them, most people won’t mind sharing
them. All you need to do is ASK!

1. Because I am employee, I am entitled to have the privilege of…

2. Because I completed an year of employment, I am entitled to a raise of a minimum of ..

3. Because I completed three years in this current role, I am entitled to be promoted to..

4. Because I am traveling on business, I am entitled to spend money on…

           – Henry David Thoreau

1. The only way to grow this business is..
2. The only way to retain people is..
3. The only way to make money is..
4. The only problem we need to address is..
and many more

1. Recruitment
With the demand for people on high gear, recruiters have no trouble in getting new clients. The problem is finding (or poaching) talented people.

2. Training
Several large companies have their own large training infrastructure. However, thousands of other companies rely on people getting trained outside. The other reason is the attraction of people from other professions into software – many of these people start in with a training program.

3. Plug-and-play office spaces
When people want to expand, they want to expand NOW. Ready office spaces are in huge demand and command a big premium

4. HR outsourcing
Again, lots of small and mid-size companies can’t afford a large HR infrastructure.

5. Serviced apartments
Making it easy for companies to get high-level executives settle down quickly. Costs are comparable to rental of a luxury apartment in the US

6. Medical checkups
Medical checkups and screenings of potential candidates are common

7. Verification services
There is no social security number here. To verify and validate facts there are services that start from $15 per candidate

8. Catering services
IT companies want people to focus on their work and not worrying about where to eat. Catering services are booming.

9. Transportation
My friend Naveen says, in Bangalore, speed is usually in “hours per mile” and not “miles per hour.” So when you are in Bangalore, it is common to see a lot of company buses in the morning and in the evening. Also, this is almost mandatory for call centers that operate round the clock.

10. Vehicle leasing
Direct consequence of point #9. Transportation companies are prefering leasing over buying.

11. Home tuitions
If both Mom and Dad are working, kids are not getting help they need. No problems – there is help outside and you can get teachers to come to your home and teach your kids.

12. Real Estate services
There is a frenzy in the real estate market. In many cases, both buyer and seller pay the commissions. Also, the same property can be marketed by a few brokers. So, the competition is huge over there.

13. Travel agencies
You will be amazed from how far people are traveling to work There is not only commute, there is also a huge boom in domestic travel.

14. Hotels
Hotel accomodations are pricey. Thats one problem. The bigger problem is rooms are not available even if you offer to pay more than the rack rate.

15. Paying Guest (PG) accomodations
This is the latest craze. It is not uncommon for a 3 bedroom apartment to have 10+ people comfortably living.

16. Counseling services
Work and life pressures are at the max. People are looking for help everywhere – books, magazines and finally counseling services

17. Infertility clinics
I don’t know whether people really don’t have time or this is a true problem. I heard that there is a big spike in the number of software professionals seeking medical help there.

18. Old age care
This is another virgin territory and while the culture is shaken and stirred by this development, people are coming to terms with it (very) slowly.

19. Fashion
Most global brands are here and people are become more conscious on what they wear and how they wear what they wear.

20. Food
You can get all varieties of food at all budgets. A dosa (something like a crepe) can cost a few cents or a few dollars depending on where you eat it.

21. Resorts
Or getaways. They are a booming business. Since you don’t have time during the week, one option is to spend a fortune to drive out of the city to a resort to enjoy. Again, you can get resorts of all classes and themes.

22. Construction
I thought its hard to find a good carpenter in the bay area. Over here, it is impossible to find a good one. Everyone in the construction industry is booked.

23. Interior decoration
Ambience has become a priority and experience has become a distinguishing factor. Creative interior decorators are in huge demand.

24. Landscaping
Same argument as #23.

25. Meeting joints
Starbucks and Peets are common in the US. Here, we have “Cafe Coffee Day” and “Barista.” Prices are comparable to US.