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Archive for July, 2006

Ways to distinguish yourself #153 – Use humor right!

By Rajesh Setty on Tue 18 Jul 2006, 11:12 PM - 5 Comments

It is fun to be around people who are humorous. Right?

Wrong. “Probably” is the right answer. It all depends on what kind of humor we are talking about. Humor when not used right can simply hurt someone or make them uncomfortable.

Since humor is typically related to people, the fundamental question to always ask is:

“Are you 100% sure that the person on whom the humor is used is not offended by your comment?”

(Question courtesy: Michael Allosso)

The quick outcome of bad humor is alienation. Someone who is offended by your humor may retaliate in which case you can apologize and may be settle that matter. Alternately, the person may “write you off” and ignore you and worse he or she may not tell you that they are “ignoring” you. What is the loss for you? You would never know? Bad humor is an easy way to take a step towards losing your friends.

With that in mind, here are some basic rules to remember:

* no humor based on religion

* no humor based on gender

* no humor based on ethnicity

* no humor based on physical appearance

* no humor based on age

So what is an easy way out? The safest option I can think of is to develop an ability to laugh at yourself. We all need to take our work seriously but never take ourselves seriously.

Posted under Distinguish yourself, Main Page.

Beyond Code featured on homepage of 800-CEO-READ

By Rajesh Setty on Mon 17 Jul 2006, 11:00 PM - 1 Comment

I love all the online book stores (especially the ones that are selling Beyond Code to be very honest) Today was special for me as 800-CEO-READ featured Beyond Code on their home page.

I want to thank all of you for supporting this book. The book is a collection of my notes from ten years and the writing project in itself was about one year. The best part though is now for me – when I read those emails and reviews. It makes it all worth it.

Thank you.

Throughout July 800-CEO-READ is supporting this book via this promotion. 2 free audios and 2 free eBooks for purchasing the book at their site. More details at

Link: Buy Beyond Code

Posted under Endorsements, Main Page.

Quotes worth recording – General Eisenhower

By Rajesh Setty on Mon 17 Jul 2006, 8:53 AM - 1 Comment

Just so that we don’t undermine the value of brilliant execution, I would say that “foundations for success are laid in planning rooms.” It is true for a software project, building a home, writing a book or creating an enterprise. Here is the original quote:


“Wars are won in the planning room, not on the battlefield”

- General Eisenhower

Posted under Great Quotes, Main Page.

Online personals: You fail and they succeed!

By Rajesh Setty on Sat 15 Jul 2006, 9:47 AM - 6 Comments

Disclaimer: There is no scientific research on this one. Everything in this article is based on limited research, observations and some thinking on my own. I am happy to listen to alternate opinions and conclusions

The first time this thought came to me was more than a year ago. My friend John (name changed) and I met for coffee and were catching up on things. John told me that he had found “her” and was on top of the world. I was happy for John and wished him luck. Two months later, when John and I met again, John seemed to be VERY happy and said “This time I really found her” and I thought something was wrong. I said “John, I thought you found her two months ago” for which John replied “I don’t know Raj. That person was not much into hiking. My concept of hiking and her concept of hiking was totally different. This time I think we have a great match. I am really excited.” I wished John all the luck. One more month passed by and by now you would have guessed – yes, you are right – John had found this new “her” again. John’s success was apparently short-lived. If you look back, it was a series of “failures” that appeared like “successes” at that time.

The above was one simple example of someone being obsessed with an online dating service and want to find the “perfect” mate so that there is no mistake in one of the VERY important decisions in life. Of course, this is not the only example I have seen. I have met several people who are eternally in search of that “perfect” someone and instead of helping, the online dating sites are making their life more complex. In fact, if I have to say it straight – these sites are making people more frustrated than ever. They provide you with fantastic tools and they hope that you continue to use those tools for a long-time – meaning you don’t succeed in your quest to find a relationship very quickly.

Here are a few reasons for my conclusion:

1. Search for the “perfect” someone

There may be exceptions but as a general rule I don’t think there is that “perfect” someone out there. The first step of filtering people based on certain attributes will still lead to a large set of people from whom you have to choose. This can be daunting as there is a possibility of that “perfect” someone being in that set. You won’t know it until you finish the search. This would mean that you spend a ton of time in the search rather than building relationships.

2. Mismatch of expectations

When you are trying to hire candidates you would have seen that there are some (slight) mismatches between what is represented on the resume and what actually the person is. People have come to terms with it. That’s why there are a series of interviews to determine the right fit. If one could exactly represent who he or she is in the resume, the job of hiring would be very easy. In dating, the problem is more complex because there is a two-way interview happening. Both parties are checking out each other. While putting their best foot forward, each party is also trying to figure out what criteria the other person is using to determine whether they are the right match for that other person. Think about this process for a second. Imagine repeating this with a totally new person until you find the “perect” one. Would that be stressful? You bet!

3. Inflated expectations on both sides

May be there is that “perfect” someone on the dating site – you see there more than a million profiles in several dating sites. There ought to be  right match. So the expectations are high on both sides and the quest is to find the “exact” match. The requirements can be very specific – tall, fun-loving, caring, intelligent, software executive, love outdoors, action movies, must be a republican, god-fearing, long hair, must love dogs of a particular breed, must enjoy cruises and so on. Most of all what people forget is that the person with all those characteristics should like them. In fact, they should not only like them they should love them and accept them for who they are. Do you see the complications?

4. Shortcut to relationship building

I don’t think there is. What the dating sites can do is that they can accelerate the step one in relationship building. Imagine a relay race where the first leg is shortened by half. You may complete the first leg quickly but you still need to run the other legs to complete the race. If you forget this, it may appear like there are shortcuts because of technology.

5. The “Best of All” syndrome

You can browse through the profiles very quickly and find a few attributes in a few people attractive. However, now you want to combine the “best attributes” from several people and find a person that has all of them. That is a sure shot ticket to disappointment, don’t you think?

6. Low tolerance

One strike and you are out. Reason: Why give a second chance? There are so many people out there that may be available. This makes it too easy to quit.

7. Chooser’s remorse

When you finally decide to buy something, there are cases of “buyer’s remorse” where you are not happy with your choice – just because there could have been a better item from the choices that were available. The same analogy holds good here too. When you choose someone, you can always feel sad that there COULD have been someone else that was better.

If these dating sites would have helped connecting two people to form a long-lasting relationship quickly, the “Personals” business would not be so big. People would come to a site, find someone that they like quickly, form a relationship and stop visiting the site again. No more membership fees. However, that is not the case. If the personals business has to succeed wildly, majority of the members should not succeed – meaning they have to continue to pay the monthly membership fees in search of that “perfect” someone. If everyone succeeds, there won’t be volume in the business.

I am no expert on dating and I don’t have anything against these sites. I am only trying to dissect their business models. For me, these companies provide some tools. It is upto you to use the tools right. You can use them as tools or you can get carried away by them. We should never let tools take over our life, should we?

Posted under Business Models, Main Page.

Things that make me smile #14 – Visa

By Rajesh Setty on Thu 13 Jul 2006, 10:25 PM - 9 Comments

We have trip coming up to go to India. Second one this year for me. This one is special as my book “Beyond Code” is just being released there. I have a few talks related to that. So the trip planning has begun.

The other day Kavitha (my wife) was filling up a Visa application for my 7 year-old son Sumukh.

Sumukh was curious to see his name on the application and he asked “Mama.. Why are you putting up my name here?”

Kavitha said “It is for a Visa application”

Immediately Sumukh responded – “How did you guys decide on Visa for me? Why not Master Card or American Experess?”

Posted under Main Page, Smile Please.

Dissecting an offer: $99 + one day -> ROI greater than 400% ?

By Rajesh Setty on Tue 11 Jul 2006, 11:16 PM - 1 Comment

Although I am not a biology student, today I got fascinated by dissection. First, I wanted to dissect the goose with the golden egg and now my attention is on an offer that is supposed to be compelling.

Here is an offer to consider:

The ad says – “Now Hiring Home Typists: $99 One Day Training Program. Earn $1000 – $7000/Week At Home!

Digging deeper, I saw that this is from a training institute that will teach you data entry and working a couple of hours a day, you can make money starting from $1000.

Here’s a simple way to disect this offer:

1. First observation is that this offer is too good to be true. If the first impression is that it is too good to be true, it is.

2. This offer is coming to us as a Google Ad – meaning that the advertiser has paid for this. Let us take a conservative estimate that the advertiser is paying about a dollar per click. If the conversion ratio is 2%, then the cost of acquiring a client for them is about $50. Meaning, they will make about $49 per client. If they have to make any money, they have to “serve” tens of thousands of clients as google adwords is not the only cost for them. This leads me to believe that $99 is just a marketing ploy to get someone engaged. The real money will be made by upselling something very expensive.

3. The claim is questionable. The current claim is that a person should invest $99 and one day (valued at lets say $800) and at a minimum, the person can make $1000 per week or $4K per month. So in month the ROI is more than 400%. Too good to be true? You bet! (Remember: You are only working 2 hours per day – meaning in a month you work about 44 hours. Sounds like a deal!!!!)

4. Let us think as if we are the company making this claim. If there is any sense of truth in this offer, it would make sense for us to just keep this a “top secret.” Why should we spend money on Google to spread this knowledge? We might as well make all the money.

I am sure none of us even look at these kinds of offers. However, the fact that these advertisements continue to appear (just like those Nigerian scams) almost everyday, something seems to be working for the advertisers. So, whatever we can do to raise awareness on “how to think through such offers” we got to do.

Have a great Wednesday all of you!

Posted under Compelling Offers, Main Page.

Dissecting the goose with the golden egg

By Rajesh Setty on Tue 11 Jul 2006, 11:46 AM - 8 Comments

Yes, this is about dissecting the goose with the golden egg (pun intended)

Here are a couple of my earlier rants about stories with flawed logic.

1. The fisherman and the Harvard MBA

2. The tortoise and the hare (slow and steady wins the race??)

The goose and the golden egg is a popular story that will lead to conclusions like:

a. Greed is not good

b. Focusing only on short-term can lead to problems in the long-term

Here is the story for those who missed it


There was once a countryman who possessed a goose that laid golden eggs. Every morning he would find one glittering golden egg. The countryman tooke the egg to the market, sell it and bring back the money. Soon he was rich. Very rich. But it was not long before he grew impatient with the goose because she gave him only ONE golden egg everyday. At this rate, he thought he can’t get rich fast enough. He was basically becoming more greedy.

Then one day he got a (brilliant) idea. He thought if he cut open the goose, he can get all the golden eggs at one shot and he could become VERY rich. So, he went ahead and cut open the goose. He not only did not find a single golden egg inside but he also lost the goose that would have given him one golden egg everyday for a long time.

OK that was the story and motivational speakers use this story to draw conclusions stated above.

Before you scroll down and read the rest of this article, I wanted you to stop and think if you see any issues with what has been said. ANY issues?

Here is ONE perspective to this whole thing. I think this story and the way conclusions are drawn are so flawed that I don’t even know where to start. So here it goes:

1. Think about the way the story ends and the conclusions drawn. It almost makes you feel that the Countryman did a mistake by cutting open the goose that laid the golden egg. If that was a mistake, it gives you an impression that NOT cutting open the goose was the RIGHT thing to do – meaning the Countryman should have continued to expect one golden egg everyday as long as the goose was alive. Question: Is that greed or what?

2. The reason for which the Countryman killed the goose was wrong. Being an entrepreneur I have to think in terms of business. I would say it was the RIGHT thing to do. When you build a business, sometimes you have a good thing going and it appears like a goose with a golden egg. You become complacent and assume that there is an implicit guarantee (like the Countryman expecting ONE golden egg everyday) but in reality there is none. Some new startup somewhere can obliterate the business model in record time. So in essence, you have to be willing to kill your darlings before others do. In that sense, the Countryman actually did the RIGHT thing. Now he has no option but to go and earn real money.

3. The reason for drawing the second conclusion is also flawed. The second conclusion is that by focusing solely on short-term, we may have problems in the long-term. I like the conclusion but the basis for that conclusion should not be this story. It seems like if he had NOT killed the goose everything would have been fine. Think about it – if he didn’t kill the goose, he is making a couple of assumptions

a. the goose will continue to lay golden eggs

b. the goose won’t die of other causes

If he had not killed the goose, he would have taken care of his long-term needs? How? I think he would have become a vegetable by becoming more complacent day by day. In essence, he really woke up by killing the goose.

4. Last but not the least – if this story really happened, we know that the Countryman was VERY lucky. What are the chances that this kind of thing repeating? Same as winning big money in gambling I suppose. Are we saying that if you get lucky once (get ONE golden egg) we now have the RIGHT to CONTINUE to get lucky (expect golden eggs everyday)???

Parting thought:

I am sure you have your own perspectives on this. When I discussed this with select groups, there was a huge resistance from some people who I think were REALLY in love with the story and were DEFENDING it to the core. I have nothing against this or any other story (remember, my first four books were novels.) My only point is that we have to be very critical of the way the conclusions are drawn from a story or a discussion or an article or anything. If you miss that in a story what is the guarantee that you won’t miss that in your NEXT big deal?

Update: Here is one more perspective on the story. I try to rip apart the logic in the story and PicoBusiness rips apart the logic in my logic. We can continue the argument but the idea is not to win or prove anything. Take a simple story and see how many ways you can slice it. Enjoy :)

Posted under Main Page.

New skills for the new world

By Rajesh Setty on Tue 11 Jul 2006, 12:23 AM - 1 Comment

While technology professionals are busy learning the latest and greatest revolutions in the technology world, what they can’t forget is to invest time in learning “other” important skills that are required to survive and thrive in this new world. The “Distinguish Yourself” series is an attempt to highlight several of those skills. However, whenever I talk, people ask me to highlight a few items in a SINGLE article. They tell me that they don’t have time to read all the articles in Distinguish yourself and somehow I am not surprised :)

Here is my quick attempt on a partial list of skills (not taught in schools) that you need to cultivate to succeed and thrive.

1. Handling bad news

When everything is going good, you may feel that you are at the top of the world. This is life. So there is no way everything can be going good all the time. In fact, when something does not turn out to be as planned, that is when you really need to use the full capacity of your brain. For some reason, most people have trouble dealing with bad news. The problem gets compounded for technology professionals. They seem to think that it is “really” not required to mention about the concerns that they are having as they are very “equipped” to take care of them “before” they become problems. So they work hard and try their best to “take care” of problems but by the time they realize that they really can’t take care of them it’s too late. Everyone is unhappy and they have to go and “win back” the trust.

Since you have to deal with bad news anyway, why not come up with a plan to handle it when there is a need. We buy insurance policies just in case something were to happen to us. How about insurance policies for the projects that you are engaged with?

2. Asking for help

Since there is no way you can do everything on your own, you have no choice but to ask for help from time to time. In fact, let’s say very frequently. However, just asking won’t help. What if your request for help is rejected every time or even half the time. That would put you under pressure and you will have to make twice the number of requests for help. So if that is the case, why not fine tune your art of asking for help. Unfortunately, this is a topic that should be taught in schools and colleges but let’s face it – they don’t teach such stuff – that would be too practical :)

When I discuss this in my talks, people tell me that asking is not the real problem. The bigger problem, I believe is that people really don’t have time to help with so many things going on in their life. So irrespective of how you ask, it doesn’t matter you won’t get any help is what they say.

OK that’s a good argument but not good enough. The easy way to prove that this argument lacks logic is to apply this on yourself. Have you recently helped someone? If yes, why did you do it and if no, why didn’t you? Think about what went through in your mind before you made a decision to help or not help? Similar things are going on in the heads of other people.

There is so much more to this but for now, I urge you to take this seriously and start thinking about how to structure your request for help.

3. Connecting people

Making one good connection that will help the other person accelerate his or her career/life may be a big gift that you can give to the other person. You know – it takes a while before you establish trust with a new person. By making a connection happen, what you are doing is that you are transfering your trust into the new relationship. Both the parties that you introduced start off at a higher base than normal. What’s the advantage? It’s the saving of time which is something that is in limited supply in all of our lives. So what is a good connection?

Here are some components of a good connection:

a. Both parties will benefit from the connection BIG time.

b. Both parties can continue to build a relationship without YOU in the picture.

c. Both parties could not have easily connected without you.

d. Both parties feel that the connection was timely and relevant to their professional and/or personal lives.

How many good connections did you make in the last one month? How many are you planning to make in the next one month?

For those of you interested in benchmarking yourself: I talked to many great connectors and they make upwards of 300 good connections in a year. So, good luck!

4. Keeping a promise that you made to yourself

Hardest thing to do. If this topic seems like it is a repeat, you got great memory. It is repeated and here is the link: Ways to distinguish yourself #33 – Keep promises you make to yourself

I couldn’t resist repeating it. It is that IMPORTANT!

5. Holding others accountable

When you ask for help, some people help but many others only make promises to help. You depend on them and in the last minute they provide a great excuse on why they “really” can’t help. If you don’t have an insurance policy, depending on the need, you may be in a mess. So, the next skill that you must master is the art of holding others accountable.

This is difficult because each person is different and what motivates one person to keep his word may not motivate another person. Same rules don’t apply. However, it is clear by now that you have to give strong enough reasons for them to keep their word.

6. Dealing with choice

Too much of choice today is a problem that has been identified and accepted. Unfortunately this is a problem that you can’t ignore. You are faced with choices everywhere – at work and in your personal life. The sad part is that there is no “one right way” to deal with choice. Also, if you have a way of successfully dealing with choice in one area today, it may not be “THE WAY” to deal with choice tomorrow. This is because the speed with which the choices themselves are changing is mind-boggling.

If you don’t have a plan to deal with choice, you can easily get overwhelmed. Andit can also lead to “Chooser’s remorse” meaning whatever choice you make you may not be happy as you think “there might have been a better choice than this one.” You can’t win that battle so best is to not fight it.

7. Adapting with speed

They say change is good as long as they are not involved. They say change is the only thing that is constant. I say “change at breathtaking speed” is the only thing that is constant. You can either adapt to change or sit on the sidelines and complain (and watch those who adapt prosper)

Adapt, you must – at a breathtaking speed.

What if you changed your outlook towards change? What if you embrace change rather than resist it? What if you dropped the idea that certainty is a fundamental requirement in anything?

Here is one tip to get started on adapting with speed. Pick a day and decide to get involved in rapid context switches throughout the day – meaning do a variety of things totally unrelated to each other in a rapid sequence. This exercise will put you on the track to rapid adaptation.

8. Wisdom to know when to persist and when to let go

In earlier days of CIGNEX (a company that I co-founded) there were more sellers than buyers for any technology offering (2000s so you can imagine)

I was extremely persistent with many of the early leads (or those companies that we thought were “leads”) and spent a ton of time pursuing them. However, the only thing that came out of that was fatigue. The bigger problem was that because there is only a limited amount of time and it was consumed by chasing the wrong leads, it also introduced a huge opportunity cost.  If that is one extreme, the other extreme is also very common. I see people all the time giving up prematurely. That won’t help either.

We all know that there is a time to persist and there is a time to let go. The wisdom is in knowing to what category an opportunity belongs to. Make a wrong assessment and you pay a big price.

9. Dealing with fear and failure

Fear and Failure and of course, the combination “fear of failure” are all bad. All of them force you to NOT take action on one or more of your projects. Most of the time, fear is overhyped and failure is part of life. So “fear of failure” is almost meaningless. Oops.. that is taking it to an extreme. But you get the point :)

That’s all for this edition.
 

Posted under Main Page.

Slacker Manager Reviews Beyond Code

By Rajesh Setty on Sun 09 Jul 2006, 10:56 PM - Leave Comment

Always insightful, Brendon Connelly reviews Beyond Code on his website Slacker Manager. Every great review has at least one thing in common – the readers get great insights into the book and the author gets great feedback. Bren achieves this with ease.

Link – Slacker Manager: Book Review – Beyond Code

Thanks Bren for the great review and feedback. I’m honored.

Posted under Endorsements, Main Page.

Ways to distinguish yourself #152 – Re-visit your undocumented rules at regular intervals

By Rajesh Setty on Sun 09 Jul 2006, 1:47 PM - Leave Comment

Programming languages have syntax and rules. With the right design in place, following the syntax and rules will get us the desired results. Which is fine but trying to extend that to life may not work all the time. Simple reason – in life you are dealing with people and people are very different from machines. They have emotions, moods, they have their good and bad days. Machines don’t have a lot of concerns. You maintain them nicely (and don’t abuse them) and you should be fine. They provide predictable results. Being in the technology world may tempt us to “decode” life and understand it in terms of syntax and rules. The idea is that once you decode it, you can keep re-using those rules to get superior results.

This approach (even if it works) has a very short life. What works today won’t work tomorrow. There are smart people out there and they know that a large majority of people are applying some basic rules for their decision making. Hence they exploit this behaviour for their advantage. Here are some examples:

1. You buy a song based on rating of the song

Check: Did you see the rating was based on how many votes?

2. You buy a book based on its appearance on the bestseller list

Check: Do you know how a book can get into the bestseller list? While most books on the bestseller list may be good, there is no guarantee as you can pay to structure a program to accelerate a book’s journey into the bestseller list

3. You normally don’t forgive someone’s mistake.

Check: If you had committed the same mistake before and you see that someone else is committing the same mistake, would your outlook towards that mistake change?

4. You trust the conclusions based on the survey results

Check: Do you continue to trust those conclusions after you look at the sampling size and the details of the participants that participated in the survey?


We all have undocumented rules in our lives. These rules play a big part when making decisions. While it is good to have simple rules for simple things (where consequences of our decisions won’t have a far-reaching impact) blindly following the rules may not be a good idea when it comes to decisions that matter most to us – be it in life, career, relationships or anything that matters most.

When is a good time to revisit your undocumented rules?

a) When you think your current rules are not yielding the results that you want from your life

b) When you think your current rules will create a problem in the future

in other words, you don’t have a chance but to revisit your rules at regular intervals.

Posted under Distinguish yourself, Main Page.