Product Pitches on Airlines – A few samples

By Rajesh Setty on Tue 28 Aug 2007, 11:51 AM - 2 Comments

I flew back by Southwest Airlines on my way back from Kansas City yesterday. I have always had good experience with Southwest Airlines just because the crew there are a happy bunch and it’s sort of infectious. I asked for Tomato Juice and some water. I got Campbell’s Tomato Juice and Deja Blue water. Here is what was on those cans:

1. Campbell’s Tomato Juice:
Research studies show that diets rich in tomatoes and tomato products are associated with long-term health benefits. Many nutrition experts advise regularly including tomatoes and tomato products as part of a healthy diet. Tomatoes contain Lycopene – a powerful natural antioxidant found in very few other foods. Scientists are investigating the role Lycopene may play in long-term health benefits.

My $.02:
It seems like researchers are still figuring out what benefits MAY be there by using tomato or tomato based products in the diet. Why make a big deal about it when you don’t have solid data?

2. Deja Blue water
Using state of the art purification systems including reverse osmosis, carbon filtration and ozonation, we deliver a consistent taste and purity.

My $.02:
Too many buzzword for just a glass of water…

3. Lastly, the paper napkins had a pitch for Southwest airlines rapid rewards program. It said:

We’ll celebrate coast to coast

Rapid Rewards 20th Anniversary

Not a member? Join the Fun
southwest.com/rrenroll/20th

My $.02
You are celebrating. That’s great. I am a normal human being and I want to know what is in it for me. Why don’t you make it meaningful to me?

Related Articles:

• Working from airport
• Ways to distinguish yourself – #77 Treat your competition with respect
• Let’s keep the signal-to-noise ratio low :(
• Ways to distinguish yourself – #61 Package information for easy consumption

Posted in the Compelling Offers category.

If you enjoyed this article, Get Life Beyond Code delivered by email or subscribe using your Feed Reader and RSS