Boomer411 – Helping Baby Boomers find relevant content quickly
By Rajesh Setty on Mon 07 Jan 2008, 3:44 PM - 10 Comments
Those who know the history of Suggestica know that we started off as a recommendation service for books. Of course, over the last year, we transformed ourself to build private and public vertical discovery engines.
We don’t build vertical search engines. Search focuses on “recovery” of information whereas we focus on “discovery” of information.
Last year we launched All About Steak (focused on steaks) and Theologika (focused on theology) and this year we are launching Boomer411, a vertical discovery engine for baby boomers.
Only those resources that are useful for seniors are indexed on this site. People who are indexing the content on the site are called “Trustees” and they typically scour the net to find the best resources to be included in the site.
Please take a test-drive of the site. I would greatly appreciate if you pass along the link to any seniors that you might know of.
Thank you.
Related Articles:- 1 Trillion Pages – Which ones are relevant to Baby Boomers?
- Business week says – “The Wave of Retirees? Not so Big”
- Difference between a discovery engine and a search engine
- If it’s not helping, it may be hurting you…
Posted in the Announcement category.






Mike on January 7th, 2008
I like this concept of properly segregating information. The explosion of information is mind-blowing and most of the time we have hard time mining on the right information because of the many choices we have.
I wish you success in your endeavor.