Billboards or Trucks?

By Rajesh Setty on Sun 10 Feb 2008, 9:41 PM - 5 Comments

Answer: Trucks

I didn’t realize this until Hari (Hari Shetty of Jiffle) mentioned this to me first. We were passing next to a truck from 1-800-GOT-JUNK on El Camino Real. When I mentioned to Hari that this truck has been parked there since yesterday, Hari told me that I was wrong. He said it has been parked there for months. Later he explained to me that this probably their advertising model.

[Note the photo above is not the one of the truck that I mentioned. This is from Flickr]

Thinking about it further, it makes a lot of sense. There is no legal restriction on using parked trucks for advertising and it is definitely cheaper than buying advertising on billboards. Bonus – you also get the advantage of depreciating that asset.

Interesting?

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Posted in the Business Models category.

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Kalpesh on February 11th, 2008

And thats moving advertisement as against billboards placed at a point

I am in Mumbai & for past few years, I could see trucks holding large poles with big banners on it. Parked at sometimes & moving at other times.

Jesus on February 12th, 2008

We have this kind of moving advertisements in Mexico all over the place.. Here’s a link to a picture

http://anuncios-servicios.vivastreet.com.mx/publicar-servicios+contry/publicidad-movil-en-monterrey/678244

mike d on February 21st, 2008

i think its exelent advertising!! billboards have legal issues with zoning permits and b.s.
i work in marketing and soemtimes maintain billboards
there alot of hassle and truoble grafitti for one is a bee=othc! then replacing large vinyle with a crew of peopel cost alot you can park that truck anywhere!!in los angles multi media trucks just show giant hd tvs now!! little pricy to start up with but you get to send your message to eveyone and not have legal issues!!
mike d

Third World Engineer on February 27th, 2008

It’s ok I guess… except for the fact that a truck takes up so much road space…

Jon S on February 28th, 2008

The ones I have seen around me are actually flatbed trucks with billboards on the back that will shift between several different ads.

To me when you factor in global warming, the amount of wasted resources in driving the truck around, and overall road congestion, it seems like the worst possible thing a company would want their name tied to.

In the GotJunk instance it makes sense because the trucks are also the ones that arrive to take your junk away. That is until you need that parking space to get to a meeting.