Differentiating yourself in a services business
By Rajesh Setty on Tue 27 May 2008, 6:41 AM - 2 Comments
Having run a services company for five years, I understand the need for differentiating yourself in the business. Simply speaking you need to differentiate yourself if you want a premium for your services. If what you are offering is available in plenty nobody wants to pay a premium.
Karthik at Purplepatch Services has a two page article on the same topic and it is available for download below. If you are in the services business or just curious about how services businesses can differentiate themselves, please take a moment to read the article. I am sure you will enjoy it
Services Marketing: Creating Differentiation in a Commodity Business (PDF, 2pages)
Have a great week ahead!
Related Articles:- Professional Services Networking Event podcast is up
- More on assumptions – The Sunflower Model
- How to de-commodotize if you are selling a commodity product?
- Professional Services Maturity Model – Request for participation
Posted in the Main Page category.
RSS
Gupta on May 30th, 2008
In a services business, you have to first understand how your competition operates. Most likely you are providing exactly the same service as the other guy. However, how you go about providing that service and how you wrap it can make all the difference.
I have been in a travel services business for over a decade. It has been quite a rollercoaster ride for the entire industry. The way we kept ourselves always on the top is by “doing the same thing better”. Keep the customer in focus and see how you can service the customer better.