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When you are desperate…

By Rajesh Setty on Fri 27 Mar 2009, 8:53 AM - 4 Comments

People notice when you are desperate.

I received this email from a friend’s email address.

faniq-desperation2

I know that she didn’t send it. All I have to do is to click the message and all my friends will get a similar message. The company can now claim that they are seeing a huge surge in the traffic

It is sad that companies resort to these tactics rather than trying to build something remarkable (a.k.a Purple Cow) so that people will spread the message for them.

This is not marketing, it is a demonstration of desperation!!!

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Posted in the Business Models, Smile Please category.

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Dimitar Nikolov on March 28th, 2009

Instead of choosing to stick out from the crowd, those guys chose to stick to a cliche that only ruins their image. They’re exploiting the quantity of users instead of creating something of value.

This reminds me of the English Theory of Value during the Industrial Revolution:

The English created value through innovation and technology, so they had an Industrial Revolution. The Spanish exploited the new world, yet they never created anything of value. So all they got was an inflation – too much gold and too few goods.

A Friend on March 29th, 2009

We received a similar email, and we deleted it without even giving the emotional blackmail a second thought.

It may not have worked on us, but we wonder whether it will for most Y-Geners, their likely target demographic.

Rajesh Setty on March 29th, 2009

Dimitar, thank you. Creating value is hard and “standing out creating value” is harder. So they take the easy road.

Friend, Thank you. Yes, I am sure you can keep “tricking” people into sign up for your service. But why not put all your efforts into creating something remarkable and change the world for the better?

Best,
Raj