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The 6 Levels of Engagement in Online Conversations

By Rajesh Setty on Wed 24 Jun 2009, 12:40 PM - 3 Comments

My new column was published today at Lateral Action. This is about the levels of engagement in online conversations. Social Media has lowered the barrier to initiate conversations. Unfortunately, most conversations initiated via social media go nowhere. I talk about how to elevate those conversations and convert them into real relatonships – online and offline. Here is the graphic that will summarize the article

engagement

And here is the entire article:
Lateral Action: The 6 Levels of Engagement in Online Conversations

PS: Special thanks to my friends Brian Clark and Mark McGuinness for helping me fine tune the article.

 

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3 Comments so far, Add Yours

Mark McGuinness  on June 24th, 2009

Thanks Raj, another stellar contribution, much appreciated.

FN  on June 24th, 2009

I just Tweeted a link to your blog post. So if A=B and B=C then this post is “mindless drivel”! ;-)

Rajesh Setty  on June 24th, 2009

Thanks Mark for helping me with the article.

Furqan, thanks for your feedback and the tweet ;)

Cheers,
Raj

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